Thursday, September 21, 2017

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In this article I will explain in detail on how to draw a Fishbone diagram using a Case study. The Case Study is on “How to Increase website traffic?” I Have also created a 15 slide presentation for you using Microsoft office 2007, which you can use it as a template to solve different problems and share it with your audience.

The Cause & Effect, or Fishbone diagram, was first used by Dr. Kaoru Ishikawa of the University of Tokyo in 1943 – hence it is also called as “Ishikawa Diagram“. This diagram is used to identify all of the contributing root causes likely to be causing a problem. This methodology can be used on any type of problem, and can be tailored by the user to fit the circumstances. I have used this diagram to identify the root cause on ” How to increase website traffic”

Some of the advantages of using Fishbone diagram are

  • It is simple and easy to learn.
  • It is a visual tool.
  • It can be used to solve any problem.
  • Preparation of the fishbone diagram helps to educate the whole team and related stakeholders.
  • Evolves discussion to stay focused on the current challenges.
  • Enables “Organized  Thinking“.
  • Prioritizes the challenges for further analysis and corrective actions.

Fishbone Diagram Case study – How to increase website traffic?

Problem statement:

  • The website is a quality blog using a good wordpress template.
  • The site has approximately 10 articles and few interesting free downloads.
  • The site is 3 months old.
  • The site is attracting approximately 20 new visitors per day.
  • The web traffic has to be increased to approximately 100 Visitors per day, in next 3 months.

Options and challenges available:

First activity was to surf the net and see what Google search has to offer. Following are few of many many documents I got from Google, it was very confusing on where and how to start. (See the image below, the same is also available in my presentation).

I have decided to use Dr. Kaoru Ishikawa’s method to analyze the problem. So, I spent few days to build a fishbone diagram. Following are the step by step approach that i followed.

Fishbone Diagram Case Study

Step 1 Define the Problem statement

  • Use a white board, or a flip chart to get started. I have used paste it stickers in my presentation. You can download my presentation from here.
  • Write the problem to be solved (the EFFECT) as descriptively as possible on one side of the work space and then draw the “backbone of the fish”, as shown below. The example we have chosen to illustrate is “Not getting Traffic to web site” or “How to increase the Traffic?”

Fishbone Diagram Case Study

Step 2: Categorize the Cause

The next step is to decide how to categorize the causes. There are two basic methods:

  • By function, or
  • By process sequence.

The most frequent approach is to categorize by function. In this case also there can be many functions, but I have selected following 5 bones of the fish for our case study.

  • Quality content.
  • Advertise your web site.
  • Track and monitor website.
  • Ensure search engine traffic.
  • Build backlinks.

Fishbone Diagram Case Study

Continue Reading Fishbone Diagram Case Study – How To Increase  Website Traffic  – Part 2

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